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Newsletter Archive: 2010

Growing Your Online Presence Through Facebook
With Facebook serveing more than 40 billion ad impressions each month, that means there are unlimited impression spots waiting for your brand to join the facebook market of potential clients or customers. The best news about that fact, that number is only going up.

Date: 2010-07-30


Creating A Successful Content Mill
Recently, there have been a series of negative articles about content farms. Content farms, such as Demand Media's eHow and similar low-cost content publication sites, are now deemed an industry "concern".

Date: 2010-07-14


How To Read And Use Web Analytics
Web Analytics are a key indicator to the health and performance of any website, but online marketers often get lost in the complexities and details, forgetting how important analytics actually are and why.

Date: 2010-06-30


How To Fix Your Search Ranking After A Sudden Drop
One of the biggest fears for web site owners that have long relied on search traffic for new business is a sudden drop in search engine rankings.  Some webmasters are experiencing this very situation as a result of Google's recent Mayday update (Matt Cutts video).

Date: 2010-06-17


Finding A Model To Measure And Address SEO Concerns
Throughout the years, I have looked to find a model to measure and address SEO concerns, whether it is an opportunity from a technical, content or link development perspective and still being mindful of the overall goals of a given website.

Date: 2010-06-02


Adding Content To Your Site Can Boost Your SEO
This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point.

Date: 2010-05-18


Giving Your SEO Clients What They Want
With the current economic situations that many businesses are facing, its a given that they are all looking to cut costs. What does this mean to the SEO industry? With all of the negativity, mistrust, and skepticism surrounding the industry - it quite simply means that we're the first on the chopping block.

Date: 2010-05-05


How To Create Good Site Content
I suspect that the title of this post creates different reactions amongst different groups. I also suspect that none of the reactions include, "I agree wholeheartedly!" Why does the specter of creating content set off service providers, agency clients, and businesses flying solo, making them more than a little squirrel-y?

Date: 2010-04-28


How To Keep Track Of Your Website Downtime
With Google's announcement of site speed now playing a hand in search engine ranking, many webmasters will no doubt be taking a look at their websites speed performance. But lets take a step back… although your site may rank well in the SERP's, this is pretty useless if your website is down at any time and your searchers can't get access to it.

Date: 2010-04-14


What Makes A Good Site Linking Structure
Links come in all different shapes and sizes. Some good, some bad, some are just there. In part 14 of this series we looked at the anatomy of a link, analyzing the different elements that make a link what it is. There are a lot of things to consider when looking at the value of the link, many of which lie in the the value of the page or website doing the liking.

Date: 2010-03-31


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Date: 2010-03-16


SEO-Friendly Technique of Creating a Website
SEO is just like a live wire to the survival of websites created for profit reasons. This is because there would not be any relevant activity in any website that doesn't attract traffic. Though attracting traffic isn't ultimate because if such traffic isn't targeted, it would be very useful to the site and the webmaster.

Date: 2010-03-11


Understanding The Time Required For Keyword Research
The process of researching your keywords isn't something that should be rushed. Each phase of the research process needs to be performed deliberately, ensuring that you take the time to find all relevant terms and discard the irrelevant.

Date: 2010-02-25


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Ektron CMS400.NET lets you do everything you need to do on the Web and everything you want to do...

Date: 2010-02-16


Using Twitter And Facebook To Build Your Social Hub
Earlier we looked at decluttering your social networks, for the simple reason that having too many spreads you too thin. Being spread too thin dulls your impact, and to use social media for your goals (and meet those of your customers) you need to have impact at every touch-point.

Date: 2010-02-10


Not Everything On Your Site Truly Increases SEO Ranking
Meta Description Tag: One of the big misconceptions about SEO is that everything we do is designed to increase search engine rankings. This isn't (or shouldn't be) true, and there is no simpler example of that then the Meta Description tag.

Date: 2010-01-27


When Does Real-time Search Become Too Slow For Humans?
Good friend Jeremiah Owyang recently wondered whether or not the real-time Web was fast enough to keep pace with our insatiable appetites for information and connectivity. As such, Jeremiah introduced the emergence of what he refers to as the "Intention Web."

Date: 2010-01-12


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