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Top Articles
Successful Ranking Tactics For Google
[2008-04-30] In Part 1 and Part 2 of How to Optimize for Google I discussed general website optimization, links, and Google webmaster tools. In Part 3 we will look at a number of other considerations which play a role in successful rankings in Google, and also touch on some tactics which are best avoided.
One Million Dot Ca Domains
[2008-04-16] One of the frustrations of ecommerce entrepreneurs who do business worldwide (especially those of us in the publishing and information business) is the inability to legally register top level domains (TLD's) in those countries we serve outside of our own.
Do You Have A Social Media Marketing Strategy?
[2008-03-26] There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired goals. A few common outcomes for social media marketing efforts include:
Customer Service from the Canadian Cell Phone Companies
[2008-03-05] An earlier post discussed the customer service provided by the Canadian cell phone companies, Bell, Rogers and Telus. It was based on a remark by Peter Mansbridge on the CBC TV Nightly News. He said all three were low on the customer service scale as measured in a study they had done. You can now read more on this in CBC Customer Service Survey.
Yahoo Canada Makes Deal With Canoe
[2008-01-15] Yahoo Canada has just entered a strategic alliance with another company, and the company, in typical press release-ese, calls itself "a leading local and national interactive media provider of news, entertainment and services." Yet in what has to be an example of Canadian humor, the company's name is Canoe.
Too Much What, Not Enough Why
[2007-12-21] In the last couple of sessions I've done, I've urged marketers in general, and search marketers in particular, to step away from the spreadsheet a little more often and start looking at why their customers do what they do.
How is Advertising Going to Influence Mobile Web Growth?
[2007-10-22] Advertising will clearly play a major role in the growth of the mobile web, both in terms of consumer demand and in terms of who are the competitive suppliers.
The Mobile Web in Canada
[2007-09-24] If you're concerned about the lack of a Mobile Web in Canada, two items in the Montréal Gazette may well deepen your gloom.
Have You Dug into Your Own Long Tail?
[2007-09-12] You know how it goes when you're a blogger… you love to check your stats every five minutes.
Content Development for Large Sites
[2007-08-16] This is the second in our series about building multi-million dollar web sites. In the first article we provided a general overview of the major elements of the process.
"Marketers Discover Analytics’ Power"... Say What?
[2007-07-25] The headline of a recent cover page article for BtoB Online's publication (July 16, 2007) stated, "Marketers discover analytics' power." Hmm…isn't it a little late to finally start listening to what many online marketers have been preaching for years?
Canadian SEM: Impending Hockey Stick?
[2007-06-18] Canadian Advertisers, Pull Thy Collective Head Out of Thy Collective Butt? That could have been the subtitle of some recent speeches and writings by Gord Hotchkiss, a well-known Canadian search marketing guru.
Does Capitalization Matter to Google or SEO?
[2007-06-06] There are two types of people out there, those who capitalize and those who don't. When you search for something, do you bother capitalizing your query?
Should Your First Mobile Website be a .mobi or a Mobile Subdomain?
[2007-05-03] In reference to my article "Mobile Search Site Creation and Optimization - Part 1" Vance Hedderal, Director of Public Relations at .mobi explains why he thinks the .mobi extension should be used instead of a mobile subdomain (i.e. yoursite.mobi vs. mobile.yoursite.com)
Adobe Apollo's Intriguing Marketing Capabilities
[2007-03-20] Adobe has unveiled the alpha release of Apollo which Adobe's Mike Downey describes as a "cross operating system runtime that allows users to install desktop applications built using web technologies such as HTML, JavaScript and Flash."
Does Syndication Amount to a Duplicate Content Penalty?
[2007-02-13] This SEO answer is a follow-up to a common question I received from my recent article "The Most Common Reason for Dropped Rankings: Duplication".
Canadian Teens Are Unaware of Internet Dangers
[2007-01-26] A study was released recently indicating that the vast majority of Canadian teens are unaware of the dangers and privacy issues of the internet.
Blog Resolutions
[2007-01-10] It seems that everyone is creating their usual New Years Resolutions list. Bloggers are no exceptions, and you will find resolutions and predictions for 2007 everywhere on the internet.
Posts that Share with Others - Link Roundups
[2006-12-04] Blog posting ideas present an ongoing challenge for even the most experienced and creative bloggers.
Choosing the Right Words in Keyword Selection
[2006-10-31] Selecting the right keywords can help give a website a huge boost in visitor traffic. Webmasters who choose the wrong keywords to target often end up with less than desired numbers of visitors.
Thinking Outside The Context For Ad Targeting
[2006-10-16] It's conceivable that when targeting a demographic, tunnel vision could become an issue.
SEO Friendly Redesign - What We Are Looking For
[2006-10-12] SEO Friendly Redesign
Wendy Muller Leaving Google Canada
[2006-10-05] Wendy Muller, who has headed up Google Canada's advertising and sales office for the past four years, is leaving the company, according to sources and now confirmed by Google.
VON: Exploding Television
[2006-09-12] BuzzMachine blogger and media critic Jeff Jarvis brought his wit and style to the Fall 2006 VON conference in Boston. Tech news followers likely remember Jeff Jarvis from his beastly encounter with Dell customer service...
Community Podcast directory?
[2006-07-19] Dave Winer linked over to a Canadian podcast directory. That's very cool.
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